The Passion for Dance and Life Goal of Helping Others.
Family-owned dance store in Grand Rapids, MI — here to help dancers and gymnasts find their perfect fit.
Fueled by a love of dance
On July 23, 2015, we opened the doors to Forever Dance Apparel: a family-owned dance store in Grand Rapids, MI, built on a simple belief that every dancer deserves personal help finding their perfect fit.
Dancing started as a hobby for me, then became my passion, and now it is my career. That journey is why this store exists, to give local dancers and gymnasts the friendly, honest guidance I always wished for.
More than a decade later, we are still here doing what we love. Our shelves are stocked with dance shoes, leotards, tights, gymnastics wear, bags, and accessories. For years, parents have reached out to us for advice on shoe sizing and leotard suggestions, and we love helping. Walk in anytime for ballet, jazz, or tap fittings (pointe shoe fittings are by appointment). No pressure, just people who know dance.
We are proud to be part of West Michigan’s dance community, helping families navigate more than 50 local studios, survive recital season, and everything in between.
Family — owned & operated, you’ll always talk to someone who cares
Tights Program — every pair counts toward FREE tights, we even track your sizes
50+ — dance studios across Kent County we help families navigate
Dancing started as a hobby, then transformed into my passion, and now it has evolved into my career.
— Owner of Forever Dance Apparel
Why families choose us
Welcoming, never pushy — honest advice that fits your dancer
Budget-friendly — clearance rack, studio discounts, and prices comparable to online
Tights Program — every pair counts toward FREE tights
What families say
★★★★★
Super friendly owners and a large stock of leotards and tights. Highly recommend!
— Jenny White
★★★★★
Miss Joanna has everything we always need in stock, at a great price and with no notice! They are wonderful at finding the right brand, style and fit our studio requires.
— Kate Cicchino
Ready to dance?
Walk-ins welcome · Text us anytime at 616-799-7587
#DontStopDancing
